AW26 Campaign — Shot January 2026

Movement

A coat held with basting stitches, photographed from morning to evening. The sequence moves from an exposed breakwater to the shelter of the waterfront expressway.

A model on a breakwater with a coat blown open by the wind

01 — Breakwater, 06:40

On the Sotobo breakwater, the wind lifts the front of the coat away from the body. The open seam and white basting thread remain visible.

A model walking along a breakwater, loose white threads trailing from the coat

02 — Seams in wind, 07:15

Loose threads trail behind the coat as the model walks. This closer view follows the back seam and the fabric moving around it.

A model beneath a waterfront expressway, with concrete columns and cranes behind

03 — Under the expressway, 16:30

Under the expressway, the fabric hangs closer to the body. Concrete columns and the sheltered setting give the last frame a different pace.

Back view of a model wearing a long coat in a white studio — Look 19 — Sealed long coatStudio, Kuramae

Worn in the campaign

LOOK 01 and LOOK 19 from AW26 appear in the campaign. See the collection for their construction details.

AW26 collection

Credits

Photography: Haruka Saeki (fictional)
Creative direction: Toru Mashiba
Styling: Risa Okano (fictional)
Location: Sotobo coast / Tokyo waterfront
Wind: 14 m/s, 06:40–07:30 (campaign setting)