About — Since 2014
Atelier
What we do
Working with
what is already there.
Toru Mashiba founded JUNKBRANDING in 2014 after working as a cutter in bespoke menswear. At the Kuramae atelier, jackets from closed tailoring shops are taken apart, traced and recut. The original cloth and construction guide the next garment.
Collections range from 18 to 24 looks, with up to 60 pieces per design. Each inside label records the original tailor, the year of manufacture and the edition number.
Timeline
- 2014The Kuramae atelier opensMashiba begins with 32 jackets from a tailoring shop in Kanda.
- 2017First runway presentationAW17, LINING: 16 looks made from jacket linings.
- 2020The archive gets a numbering systemEach piece receives a tag recording its source and measurements.
- 2023A collaboration with a Bishu millA new flannel supplements the cloth recovered from old garments.
- 2025AW25 TAPE ／ SS26 WEIGHT OF WATERPrinted fitting marks for AW25; heat-set nylon pleats for SS26.
- 2026AW26 UNPICKEDAW26 brings 24 looks to the Kuramae atelier, using material from 412 jackets.
Repair program
Unpickedagain
The garments are made to be opened and sewn again. In this fictional label’s repair programme, rebasting and sleeve or hem alterations are free, with postage paid by the owner. The edition number identifies the piece. No repairs or purchases can be arranged through this demo.
Request a repair